A tricked-out, optimized, and mobile-friendly website is no longer enough for your business’ presence on the web. Actually, today, when, say, every gamer can create a website for their favourite game or community using the best gaming website builder, businesses should be one or more steps ahead. Mobile apps are where the main battle for the customer takes place today.
Think of 2.7 billion smartphone users spending 90% of their mobile time on apps. If you aren’t in your customer’s mobile device yet, you’re at risk of getting stuck behind.
So, if mobile apps are the way to go, what are the development trends for the nearest future?
Internet of Things
The number of connected devices is expected to reach 31 billion by 2020, so the demand for IoT apps is going to skyrocket very soon. After the success of TADO, the intelligent climate control, we are going to hear about personalizing one’s shower using a smartphone and apps tracking the location of our suitcases – everywhere from smart houses to smart cities.
Augmented and virtual reality
Although the augmented reality is naturally a domain of games, other businesses have successfully piggybacked the technology to create rocking services and media campaigns. The best AR apps to take an example from are Faceapp (photo editing), Snapchat (social media), Pokemon Go (game), Ikea (furnishing brand) – to name a few.
Artificial intelligence and chatbots
AI and chatbots have already been integrated into messengers to engage customers, save time (compared with conventional call-centers), reduce costs allocated to customer support, perform financial operations or simply have fun like it is with Allo – smart messenger that suggests intelligent replies based on the message a user receives even if it is a photo (thanks to image recognition technology).
The technology that came from cryptocurrencies has already helped many businesses make their transactions cheaper, faster, and more secure thanks to the decentralization and elimination of the third party from the process. Among them – Oracle that has developed its own cloud-based blockchain tool.
With M-commerce taking the world by storm, we are going to see more mobile wallets in 2019 and 2020. Android Pay and Apple Pay have opened the portal to the incredible cash-less and even card-less payment comfort that is unlikely to ever close in the near future.
Imagine that your company can send notifications or invitations to visit your place right on your customer’s smartwatch or fitness band when they are passing by. As wearables become an integral part of our lifestyles, businesses can benefit from being on hand literally and figuratively.
Google Drive, iCloud, and Dropbox have changed how we store and manage data forever. The cloud market revenue is expected to reach 409 billion US dollars by 2022, which is twice as big as we had in 2018 (205 billion). This gives us enough reasons to expect more cloud services to enter the market in the next couple of years.
As people get more and more addicted to their smartphones, mobile app development is going to thrive lavishly though taking the direction dictated by the changing needs of the market.