Website tracking is the process of tracking activities taking place on your website and observing the characteristics of your visitors in the process called visitor identification which is also referred to website visitor identified.This article aims to explain why you need to use it, its benefits, and some examples of implementing different tracking methods.
The main reason we should use website tracking software is that it helps us understand our audience better. It provides valuable data such as where people come from and how long they spend on each page. We can then make improvements based on these insights.
In addition, using the information collected by the tool allows us to measure results and see if we are making progress towards goals or not. All of this makes web analytics an essential part of any marketing strategy. So how can you track your website? Below are some of the best ways you can start tracking your site today!
- Google Analytics
Google Analytics is one of the most popular solutions available online. With over 1 billion users worldwide, it has become synonymous with measuring websites traffic and performance.
You can install the plugin directly into your WordPress dashboard and begin collecting data immediately. You can set up goals for specific actions like signing up for email newsletters or purchasing products. And you can even create custom reports so you can find out exactly who visits your blog and when.
Piwik is another free solution that works similarly to Google Analytics but offers more flexibility. For example, it lets you segment your data and view trends over time instead of just at once. Many high-profile sites have been used successfully, including Wikipedia, CNN, Huffington Post, and TechCrunch.
Statcounter uses no third-party cookies and does not collect personal identifiable information. Instead, it records only basic statistics about your browser usage. These include things like IP address, operating system, screen resolution, etc. However, it doesn’t store anything personally identifying, so you won’t have to worry about being tracked. Another thing worth mentioning is that it comes with built-in widgets that allow you to embed the stats onto other pages easily.
- Wistia Web Analytics
Wistia is a video hosting service owned by YouTube. They offer great features for those looking to analyze their videos. When installed on your website, you’ll get access to real-time metrics that show how much engagement your content gets. Plus, it integrates seamlessly with Facebook Insights, Twitter Cards, and AdWords campaigns. If you’re interested in learning more, check them out here.
- Open Site Explorer
Open Site Explorer is similar to Google Analytics in that it tracks every action taken on your website. However, what sets it apart is that it shows you exactly how far down your funnel anyone came before leaving. That means you can see who visited your homepage, product detail pages, checkout pages, and so forth. This gives you a good idea of what keeps visitors coming back versus what needs work.
Kissmetrics focuses on providing conversion rate optimization tools rather than comprehensive reporting. While some may consider this feature limiting, there’s still plenty you can learn from its analysis. The platform also includes A/B testing capabilities that let you test different versions of your landing pages without changing the URL.
- Crazy Egg
Crazy Egg is a heatmap creator that overlays various elements onto your webpage. Each element has customizable colors and sizes that help illustrate how well that particular text stands out above all others. There’s also a section dedicated to showing you how often certain words appear within the copy.
With this eased out, let’s get down to discussing some of how you can retain visitors to your website. Below are 6 of the most effective ways you can do this;
1) Keep Your Website Simple & Clean
Keep your design clean and straightforward. Use bright colors, clear callouts, and graphics that don’t overwhelm you. Remember that people will spend less time reading long blocks of text, so make sure everything is easy to read.
2) Make Sure You Have Good Headings
Heading structure plays an important role when it comes to keeping readers engaged. Include subheadings, bold headings, bullet points, lists, images, and even sidebars to intrigue your audience. Try using these HTML codes: H1 – main titles; H2 – secondary titles; H3 – tertiary titles; Bullet Point Lists – unordered list items; Bold Text – emphasis; Italics – italicized text; Images – image captions.
3) Add Interactivity To Improve User Experience
People love interactive websites because they feel like they’re part of the experience. Give your visitors options such as commenting sections, polls, quizzes, etc., to encourage interaction between you and your customers. Adding social media sharing buttons allows visitors to share information about themselves via email, Facebook, LinkedIn, Pinterest, Reddit, StumbleUpon, Twitter, Whatsapp, Wechat, Telegram, Line, Skype, Snapchat, Quora, Qzone, and many others that you find appropriate
- Provide Valuable Content On Regular Basis
Content marketing builds trust with potential clients. If you want them to come back for more, give them valuable content that solves their problems. People enjoy being given solutions to their questions, and they’ll appreciate knowing that you took the time to answer their queries.
- Encourage Customer Reviews For Products Or Services
It’s always lovely to hear positive feedback about products or services we use. Customers tend to form strong opinions based on reviews other consumers leave online, especially those posted by friends. So encourage customer reviews and respond to negative comments professionally. Doing so demonstrates that you care enough to address complaints and helps improve your company’s reputation over time.
6.Focus On Quality Over Quantity Of Links
While link building is still considered a major SEO ranking factor, Google now places greater value on high-quality sites than quantity alone. As a result, the focus should shift away from creating large numbers of low-quality
With this guide on website tracking, I hope your journey to scaling your website higher is made easy .If you are looking forward to getting some insights into how well your site performs, these tips will be extremely useful. Try implementing these ideas and see how your website performance improves!