PPC and Ad Strategies Made for Dentists
Does your dental website convert? Do you get customers through your online site, or are your customers from foot traffic? Dental offices and clinics with an engaging, updated, and quality website will grab more attention.
One way to drive your patients to your website and eventually to your location is by using targeted ads such as pay-per-click (PPC) ads. Let’s find out what PPC is and why it can be the most powerful strategy in your online marketing arsenal.
What Is PPC for Dentists?
With PPC, you pay for ad placement only when your audience or patients click on your ads. With regular online ads, you need to pay the host site to feature your ad. PPC helps you save money because you pay only when a customer notices and clicks on your ad.
For dental businesses, PPC ads can feature anything about your services or any product you offer. PPC ads can also lead your clients to a promo or discount you currently offer. PPC ads can announce your new location, an award or a recognition you have recently received, or anything that promotes your local business.
How to Start with PPC Ads?
PPC is a cost-effective and practical marketing strategy, especially for dentists. You can start using PPC through Google Ads. A keyword bidding process takes place where marketers try to win the right to use high-quality, relevant keywords for their dental websites.
Research the best keywords that can help your customers locate your business online. To develop the best keywords, consider the dental PPC strategies discussed later.
After setting up your PPC keyword list, consider where you want to place your PPC ads. Most dental marketers prefer their PPC ads on Google’s search page results, while some would rather have their ads on dental websites. Marketers can also place their PPC ads on social media sites such as Facebook, Twitter, or YouTube.
Four Dental PPC and Ad Strategies
Digital Authority Partners said that dentists need PPC ads that will effectively drive traffic to their websites and promote their dental businesses online. Dentists need ad strategies that can save them time, effort, and money in the long run.
Choose Dental Keywords Wisely
Using the right dental keywords is the key to success in dental PPC marketing. There are a few ways to ensure that your keywords have a massive reach and are very effective in searching for your business online. There are many dental keywords to consider, but only a few can specifically apply to your practice.
Here are some ad strategies to make your PPC ads worth it:
Consider Your Expertise
Instead of using a general keyword such as “dentist” or “dental clinic,” consider your specialization such as “teeth whitening” or “dental implants.” Not all dentists specialize in teeth whitening or dental implants.
This technique targets specific customers who are looking for these services. This is also your chance to dominate this market in your locale.
Include Your Location
If you want to target a specific area, city, or neighborhood, make your location part of your keywords. Going back to our previous example, you will likely get more results if you use “Chicago teeth whitening” or “San Diego dental implants” instead of broad search terms.
Describe Your Service
Entice your customers and let them know your dental services’ value by adding a descriptive term in your keywords. You can add adjectives such as “affordable” and “high-quality.” You can use “affordable teeth whitening in Chicago” or “high-quality San Diego dental implants” from our examples.
Place Your Keywords Properly
Place your main keyword in the ad title and the description for PPC ads. You can also use variations of your keywords. Create a landing page for every campaign and location.
Update Your Dental Website Landing Page
Your PPC ads direct users who have clicked on them to your landing pages. Ensure that your ads lead to the right landing page with the correct and updated content.
- Update PPC ads related to your promo or special offer. Take note of promo expiry dates.
- Create unique ads about your services. Show your customers what makes your services better.
- Create ads for a new location, product, or clinic rules.
- Update images or videos in your PPC ads. Make sure that these refer to your current business model.
Promote Your Dental Practice Using Social Media
Most marketers who use PPC ads prefer to feature their ads among search engine results. Although this is a timeless strategy, you cannot deny that social media PPC has many advantages. For instance, social media sites such as Facebook help marketers reach out through PCC using their demographics.
With this social media feature, you can target specific groups your business sells to. You can target particular locations to dominate local searches. And if you want to change any part of your PPC ads campaign, you can constantly update these through your social media account.
Manage Your PPC Ad Budget
Another great thing about using PPC ads is setting your PPC ad budget and adjusting it anytime you want. This allows small businesses and startups to manage their ad budget and prevent overspending.
If you don’t have a clear ad budget, you’re likely to spend more than you intend to. It will also be challenging to check the cost-per-conversion of your PPC ads.
- Use a PPC budget calculator to manage your budget wisely.
- Consider PPC metrics such as cost-per-click, a minimum number of clicks per day, ad spend (weekly, monthly, and yearly), and the maximum bid per click.
- Consider planning for your PPC budget depending on the seasons of the year.
- Spread your budget across your ad campaign period.
Dental PPC ads can help dentists make the most of their digital marketing strategies. They are practical and easy to use.
This strategy fits all dental campaigns and works for all seasons. PPC ads can be an efficient marketing technique to boost brand awareness and revenue when used properly.